Victoria Investment Fund

Victoria is a closed financial fund for Asian investors. The main branding design objective was to combine an eagle and custom made letter V – this was one of the requirements stated at the beginning of the project. The client wanted to build a strong but very decorative mark – I explored number of different styles – from victorian, art deco, art nouvo to modern geometrical shapes. The final logo concept was accented with art nouvo flourishes to have a retro classic feel. The whole branding set contained classic rubber stamps to be used with classic sealing wax, uncoated paper prints on selected decorative paper, gold plated pins, bags, website design and stationery design. It was a very demanding branding exercise and challenging client, but the effect of our work was more than satisfactory.

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