Aarto Architecture Studio
AARTO is an architecture design studio based in Warsaw/Poland. The aim was to combine three areas of expertise in the logo – architecture design, urban planning and interior design. We wanted the logo and brand to differentiate them. We explored different forms and ideas, but always came to the same idea of combining letter A, building/roof and contemporary forms. AARTO brand and logo uses three colours to present 3 areas of expertise (urban design, architecture and interior design), triangle dividers make it dynamic and modern yet simple – just as the client wanted. Great project to work with, lot of amazing ideas. Together with the logo I’ve created number of additional elements like project pages, backgrounds, business cards – every branding element is connected with the rest, building a consistent communication pattern and brand awareness.