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Dim Sum + UDON

Dim Sum + UDON is a classic asian street food bar with a modern twist. They serve classic chinese steam cooked dumplings with meat, shrimp and vegetables. Udon is a separate brand but working next to Dim Sum – the bar serves classic asian noodles. The two brands work together to create a mixture of simple yet tasty street food. The branding needed to be simple with a request for fixed colour scheme. We managed to combine simplicity of form with a touch of steam cooking basket. The main idea of udon was to combine noodle, bowl and letter U to emphasise what the bar’s speciality is. I’ve focused on logo desing with simple forms related to the asian culture and style.

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