Culaccino Prosecco Van

Culaccino is a fresh concept for an original retro Ape Piaggio Van converted into a full self-sufficient Prosecco serving station.  Fine selection of original Prosecco and wines together with fine service and amazing Ape Van is a success guaranteed. I’ve created full branding for Culaccino. Starting from naming, words and mind maps. We knew from the beginning that we’ll go for Italian naming. We’ve chosen Culaccino which means a glass mark left on the table or cloth. Also several concepts of logo design have been presented with custom lettering forms, badges, retro styled and modern. Then business card, brochure & folder, bar design, catalogues, wine stickers and labels to designing the branding of the van itself. I love creating brands from the very beginning. Having impact on the creation, feelings it spawns in the audience and then observing how it develops is the best reward a designer can get.