Client
Udon / Dim Sum bar
Year

2018

Keywords
  • Simple
  • China
  • Food
  • Asia
Deliverables
  • Logo
  • Business card

Real Asian street food

Dim Sum is a classic asian street food bar with a modern twist. They serve classic chinese steam cooked dumplings with meat, shrimp and vegetables. Udon is a separate brand but working next to Dim Sum – the bar serves classic asian noodles. The two brands work together to create a mixture of simple yet tasty street food. The branding needed to be simple with a request for fixed colour scheme. We managed to combine simplicity of form with a touch of steam cooking basket. The main idea of udon was to combine noodle, bowl and letter U to emphasise what the bar’s speciality is.

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